Up Day Meal Vouchers now available on 360ItalyMarket

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A new step forward to make shopping for authentic Made in Italy artisanal products even easier and more convenient.

Starting today, 360ItalyMarket customers can pay with UpDay Meal Vouchers.


This integration allows employees who receive meal vouchers from their companies to use them online as well, purchasing high-quality Italian specialties made by selected local producers committed to short supply chains.

How it works

The process is straightforward:

  1. Users log in to the UpDay portal with their credentials.
  2. They select the type of voucher and the number of vouchers they wish to use.
  3. After confirming, they are redirected to 360ItalyMarket to complete their purchase.

Vouchers can be used exclusively for the products included in the shopping cart, while shipping costs must be covered using another available payment method. As always, usage is subject to UpDay’s official regulations.

What this means for customers

This new feature offers a double advantage:

  • it expands the possibilities of using meal vouchers, making them more flexible and valuable;
  • it strengthens the mission of 360ItalyMarket: making Italian artisanal excellence more accessible, supporting small producers, and offering a safe, convenient, and transparent shopping experience.

360ItalyMarket’s commitment

By introducing UpDay Meal Vouchers, 360ItalyMarket once again proves its commitment to customer needs, combining modern digital tools with the tradition of authentic Made in Italy.


The goal is to unite quality and innovation, giving everyone the opportunity to bring genuine, high-quality products to their table—even when paying with meal vouchers.